Boletim informativo NEPS
Universidade do Minho. Instituto de Ciências Sociais. Núcleo de Estudos de População e Sociedade
2001-11-01
Resultados de pesquisa
Foram encontrados 89 registos.
Consumers, especially the so-called Millennials, also known as Generation Y, tend to use smartphones and tablets as an alternative to computers. According to figures released by the Digital Economy Association (ACEPI), e-commerce has increased in recent years and 2016 was no exception with growth observed in Portugal, Europe and worldwide, though the fastest growth of all was clearly in the United States...
Os consumidores, sobretudo os Millennials, também conhecidos por Geração Y, tendem a utilizar os smartphones e tablets como alternativa aos computadores. Segundo dados divulgados pela Associação da Economia Digital (ACEPI), o e-commerce cresceu nos últimos anos e 2016 não foi exceção em Portugal, na Europa e no mundo, sendo, no entanto notório, um crescimento mais acelerado nos Estados Unidos da América...
O objectivo deste estudo foi o de compreender em que medida os blogs de moda Portugueses influenciam os seus leitores no processo de decisão de compra. Procura-se também analisar o passa-a-palavra online (Eletronic Word of Mouth - EWOM) gerado pelos blogs de moda e o impacto que provocam nos outros consumidores. Para atingir este desiderato, foi realizado um inquérito por questionário junto de uma amostra de leitores de blogs de moda, que permitiu recolher dados sobre o seu comportamento online. A análise foi baseada no Technology Acceptance Model (TAM) que para além do modelo tradicional incluiu dois construtos adicionais (uso efetivo e EWOM).Os resultados indicam que os leitores de blogs de moda são influenciados não só pelos conteúdos dos blogs, mas também pelo EWOM que é gerado pelos seus próprios leitores. Neste contexto, os blogg...
In marketing, hedonism is a consumer behavior issue that is the pleasure and the fun experienced in a consumption experience. Both pleasure and fun are cited by many authors. However, it is unknown if those attributes that appear in explanatory concepts on the subject, are also considered in seeking scales for measuring hedonism. More than that, they do not provide a broad view of what actually is being taken into account to measure the hedonism. Seeking to meet this gap, this paper aims to verify what attributes that have been used in hedonism measurement scales. To get the results, a documentary survey was made on three search bases. 21 representative measurement attributes were found for hedonism, where adventure, escape and a taste for experience are the most cited attributes in hedonism measuring scales. Pleasure and fun, although...
The interaction between social media and audiovisual products (series, films, TV programmes, etc.) is frequently analysed in marketing literature. However, no previous study has tackled this question in the case of China, one of the most active countries as regards social media of the type that includes blogs, microblogging networks, social networks, and online communities. This paper analyses the relationship between popularity (measured by the number of fans and the discussion index) and activity (measured by the number of tweets) in Weibo, a microblogging social network, and the number of online reproductions of nine Chinese series. The results obtained have allowed us to conclude that the number of fans and tweets are positively and significantly related to the number of online reproductions of only two series. The results obtained...
This study proposes and tests a new synthesized model by integrating the expectation-confirmation model, the technology acceptance model, one affective factor and two information-sharing factors to examine fans’ intention to continue interacting with hospitality company pages. Facebook fans from Taiwan are recruited as participants via an Internet survey. Data from 354 usable questionnaires were tested against the research model using the structural equation modeling approach. The results show that satisfaction has the most pronounced effect on fans’ continuance intention, followed sequentially by significant but weaker predictors: perceived enjoyment, perceived usefulness, and attitude. Meanwhile, expected relationships and altruism are both verified as having a notable influence on fans’ continuance intention by affecting their attit...
Despite an increasing number of companies making use of social media messages to communicate their sustainable business principles and practices to various stakeholders, the academic literature investigating this topic, specifically in an emerging market context, remains limited. To address this gap, this study explores leading brands’ sustainability-themed communication messages on social media, considering the impacts of brand value and industry types from a country of origin and “triple bottom line” perspectives. An analysis of the sustainability content of social media messages was conducted via a content analysis of corporate Facebook pages of random sample of leading 62 Turkish and 31 global brands operating in Turkey. This data was than evaluated by regression analysis, Anova tests, and chi-square analyses. The results show that...
It is with great enthusiasm that we publish the Eighth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation).
This paper emphasizes the role that trust plays in the success of B2B relationships providing a model and contributing to improve the relationship between buyers and suppliers in the sector of automatic storage and retrieval systems. Relationships between a large global manufacturer and supplier of storage and retrieval systems and their major Portuguese references are studied. A questionnaire has been applied and the opinion of administrators/buyers of such systems, directors and logistics managers and finally supervisors and managers of the logistics or production system were collected in order to obtain the necessary information to assess whether trust contributes to the success of B2B relationships. The results introduced new determinant factors for success in B2B relationships and gave rise to a new model that resulted from the ex...
Este estudo tem como objetivo descrever a cultura societal em Portugal em termos de práticas e valores. Procurou-se responder às seguintes perguntas de investigação: Como se caracterizam as práticas e os valores culturais em Portugal? Qual a evolução do perfil cultural português desde a primeira aplicação do projeto GLOBE (1996) até ao presente?Na recolha de dados foi utilizada a escala de cultura societal desenvolvida pelo GLOBE (House et al., 2004) que mede os valores culturais (“como deveriam ser as coisas”) e as práticas culturais (“como são as coisas”). A aplicação foi feita com recurso a um questionário ao qual responderam 353 participantes.Como principais resultados apuramos que, em Portugal, os valores que apresentam níveis mais elevados são a assertividade, a igualdade de género e a distância ao poder, enquanto os mais baixos ...
