Boletim informativo NEPS
Universidade do Minho. Instituto de Ciências Sociais. Núcleo de Estudos de População e Sociedade
2001-11-01
Resultados de pesquisa
Foram encontrados 89 registos.
With the global reach of the internet and the possibility of interconnection offered by it, fight for a cause also became part of the online universe. This article studies the feminist cyberactivism by analyzing the Facebook page "Feminism without demagoguery - Original". From authors such as Primo, Recuero and Santaella, the study analyzes the interactions established in cyberspace, and newmedia as protagonists of change in social relations. The work aims to relate the cyberactivism to the reception study on the construction of feminist identity. Through qualitative analysis of comments on posts, it can be observed that the social networking publications are directly related to the formation of identity and enhancement of social relations of its members, who identify with the content. Thus, we can say that the page analyzed operates i...
Given the exponential development in technology, researchers have more and better possibilities to conduct qualitative research through Internet. There are a growing number of contributions that take into account online interviewing, its different uses and advances. However, the relation between social networking sites and interpretative research is perhaps the less studied among the opportunities offered by Internet for investigation. In this article, we explore the benefits, disadvantages and ethical issues of interviewing by Internations, a social networking site that its main goal is to connect expatriates worldwide. Through a case study method, in which we interview five Malian emigrants on the extension of their rights of representation in the home-country national legislature (special representation), we provide new insights on ...
This article aims to assess how the merchandising and your techniques are applied in the major pharmaceutical chains in Salvador, checking how such that application influences consumer buying decision. Regarding the methodological approach, initially broke up the collection of secondary data by performing a literature search in the sparse literature on the subject. In the field research phase, we opted for a non-participant observation for survey of merchandising techniques in the units studied and to know the perception of consumers was chosen as data collection instrument, we used the questionnaire applied with consumers of pharmaceutical products. The collected data were tabulated and analyzed using a statistical software, Sphinx. The main result, there was the importance of this marketing tool for this retail segment - the segment ...
A Investigação Qualitativa em Marketing e Comunicação tem um potencial de crescimento face às diferentes formas de recolha e de análise de dados. Neste enquadramento encaixa a técnica de análise de dados fotoetnográfica, quando a foto é o principal instrumento para a realização do estudo etnográfico (Boni & Moreschi, 2007). A fotografia etnográfica pode estar inserida em trabalhos científicos e pode ser caracterizada como objeto de estudo ou pesquisa...
The present article focus the utilization of social media, namely Facebook, as a police strategic element. The aim is the analysis of facebook, for the data collecting, in open source, and utility in helping to produce the core strategy of police action is major events. The methodology more appropriated to the theme was the thematic analysis of the interviews applied to police officials that promote and are involved with the major planning events. The social media allows, when analyzed, allows a proactive intervention, as so it is a strategic element to the police forces.
A pesar de que en nuestra vida cotidiana constantemente producimos y publicamos imágenes como lenguaje, medio de interacción y dispositivo de visibilización, y que en las ciencias sociales los datos visuales tienen un innegable valor de uso -con casi dos siglos de presencia en el trabajo de campo- en las redes de publicación e intercambio de conocimiento no se le ha asignado un valor de cambio acorde a su utilización. El texto mantiene un monopolio práctico en la categorización y el análisis de datos, moneda de cambio obligada para participar en el debate académico. Sin embargo, al investigar y describir marchas conmemorativas en el espacio público, como la Marcha del Orgullo Gay en Santiago, se hace imposible dar cuenta textualmente de las complejas connotaciones de su performatividad. Con el objetivo de relevar sus características co...
Purpose: The aim of this paper is to explore and better understand purchase behaviour of ecological personal care products (shampoos, deodorants, soaps, cleansing gels), taking into account the influence of perceived risks.Design/methodology/approach: This study used an online structured questionnaire. In total there were 702 valid respondents, potentially environmentally conscious and residents in Portugal and Spain. Several correlations were made to test the hypothesized relations.Findings: Results have show that consumers perceive financial and convenience risks while buying these products. On the other hand, physical, performance, social and psycological factors are perceived as motivators and not as risks.Research limitations/implications: This research presents a number of limitations due to a limited and non representative sampl...
Com o presente artigo pretendemos conhecer qual a influência que a publicidade poderá exercer no processo de consumo de marcas de vestuário e de calçado em contexto juvenil. Para o efeito, aplicámos um inquérito por questionário a estudantes do 9º ano de escolaridade de estabelecimentos de ensino de Cascais. De acordo com as percepções da população em estudo, ainda que a publicidade seja reconhecida enquanto fonte informativa, não influencia as escolhas juvenis no sector. Poderá estar em causa, tal como demonstram algumas pesquisas, o não reconhecimento da influência publicitária, inclusive porque identificámos alguns paradoxos nas respostas dos inquiridos. Constatámos o estreito relacionamento e o profundo conhecimento juvenil das marcas de vestuário e de calçado e verificámos ainda uma privilegiada interligação entre os jovens e o co...
O marketing está em constante evolução e consequência disso é a crescente necessidade de satisfazer o consumidor. Atualmente, o marketing está focado em alcançar a mente dos consumidores, mas como só isso não basta, o marketing sensorial vai ter como papel, não só alcançar a mente, mas também o coração dos consumidores. Os consumidores têm de sentir-se envolvidos com o produto/serviço para terem experiências ricas em sensações, já que os sentidos são um meio eficaz para se atingir as emoções. Esta investigação tem como objetivo principal, determinar o impacto dos cinco sentidos nas atitudes e comportamentos face às marcas. Para este trabalho de investigação, o grupo Inditex foi o escolhido para determinar a nossa amostra. As variáveis que serão estudadas, como consequentes, neste estudo, são a sensualidade da marca, a experiência da ma...
In the last decade, e-commerce became popular all over the world. The recent widespread of smartphones transformed a significant part of e-commerce in mobile commerce. Therefore, the aim of this paper is to find out which factors affect consumers intention of using m-commerce through the exploration of a conceptual model to analyze customers’ perceptions of using mobile commerce services for online shopping. This paper aims at anticipating consumer behavior, and providing implications for designers, managers, marketers, and operators related to mobile commerce (m-commerce).In order to test a conceptual model, an empirical investigation with a sample of 183 young Portuguese participants was carried out. It was used a structural equation model (SEM) in order to test the relationships of the model. The results reveal that anxiety, which i...
