Boletim informativo NEPS
Universidade do Minho. Instituto de Ciências Sociais. Núcleo de Estudos de População e Sociedade
2001-11-01
Resultados de pesquisa
Foram encontrados 89 registos.
The evolution of the Internet has been a big driver of the revolution that assists in the communication world, a new society of communication mediated by the latest information technology with tools that allow a direct connection between the elements of social communities. The online media, especially social media, are of particular importance both for the wider audience they reach, but also on the ease of use and the limited financial resources they need.Social media and social networks are no longer seen as the future, but as the actual present and should be considered by stakeholders in a strategic and useful way for their goals are achieved form.In this study we sought to understand whether currently the main way to search for events is through social media and if event consumers have difficulties in query and suggest solutions to ...
Durante anos o setor espanhol turístico foi baseado de um modo quase exclusivo na promoção do sol e encalhou goste de pio para atrair visitas estrangeiras a nosso país. O esgotamento do padrão provocou a procura de alternativas novas que você / eles regenera e impele um dos motores principais de nossa economia. Neste contexto, é observada a irrupção de um consumidor novo que aspectos para outras alternativas turísticas, outra forma de viver suas férias, desfrutando experiências diferentes, vinícolas, cultural ou musical, entre outro. Este trabalho supõe uma primeira aproximação no estudo da experiência procurado pelo turista de festivais musicais, enquanto avaliando as dimensões consideradas em sua experiência e suas conseqüências no fluxo (satisfação) e ré posterior
This paper is derived from research on online advertising strategies which are used in plastic surgery medical tourism activities in Tijuana city, Baja California, Mexico, during the first months of 2015.The purpose of the original work was to explain what kind of online advertising strategies are used in plastic surgery medical tourism activities in the particular case of Tijuana City, Baja California, Mexico; this article focus on the analysis of online advertising media used by plastic surgeons who operate in Tijuana city, Baja California, Mexico, to advertise their professional services.The research was based on a descriptive non-experimental, transversal, quantitative and methodology; a census was carried out with the data obtained from the search engines for each of the doctors registered in the Directory of the Mexican Associati...
Online Community has become an important source of information for consumers. With its success, many companies have interest in introducing forms of online communities in their marketing strategy in order to improve their brand awareness. The influence and the use of these online communities can vary depending on different aspects (e.g. type of person, trust, type of community, etc.), standing out the culture and the nationality of the users. Since there are many variables affecting this issue, the main objective of this study is comparing the way different important variables in the use of online communities (trust, sense of belonging, participation, and influence in the purchase) react depending on the country the user is from, focusing on Spain and United States. Data was collected from 413 users of online communities from both coun...
In today´s society, the expectations, needs and wishes of customers are among the most important factors in the market. Nowadays, customers know exactly what they want and expect to have the possibility to find a product that completely satisfies their wishes. In order to meet these requirements, many different companies are using the marketing tool of mass customization, which offers the buyer the opportunity to customize a product according to their priorities, at a price orientated by a mass-produced item. Footwear has a huge influence in sport goods companies. The combination of mass customization and sneakers is definitely a trend that offers significant potential for the future and has become an integral part of the consumer market. This article will provide an overview of the marketing tool of mass customization. Furthermore, th...
It is with great enthusiasm that we publish the Sixth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation). For us all (management, publishing, editorial council, scientific committee and revisers), this represents one more step towards the achievement of our objective to become a key reference scientific journal within the panorama of international editorial production in the areas of marketing, communication and new media management.More:
Este trabajo presenta una revisión sistemática de la atención que el tópico del tiempo ha recibido en diferentes disciplinas a partir del análisis de una muestra de 1399 artículos publicados en revistas académicas indexadas en Google Scholar. Este análisis se realiza clasificando las cuatro variables temporales principales que condicionan la vida cotidiana de las personas en dos categorías. La primera categoría incluye los aspectos temporales que pueden ser medidos o cuantificados objetivamente (826 artículos): uso del tiempo y ritmos de vida; y la segunda considera los aspectos temporales basados en impresiones subjetivas de los individuos (573 artículos): percepción del tiempo y orientación temporal. Los resultados muestran que las revistas multidisciplinares son las que mayor atención han prestado a ambas categorías, seguidas por la...
This paper analyses the relationship between the consumer’s need for touch (NFT) and the channels used during search and purchase stages. The focus is the apparel and fashion industry, characterised by offering highly hedonic products, where great importance is placed on the sense of touch. The moderating effects produced by the type of touch (autotelic/instrumental) and by the types of shopping task (goal-oriented/experiential-oriented) are also analysed. Results show that autotelic NFT becomes delimited by the instrumental one, and high NFT levels always involve a high instrumental dimension. The instrumental NFT dimension defines both the use of physical and online channels. The instrumental NFT prevails over the autotelic one, both for goal-oriented and experiential consumers. Regarding multichannel consumers, those who search or b...
This study aims to analyze and understand the process that leads to the purchase intention of the distributor brand. It starts with a literature review on the general field of brand management, perceiving for such which factors are valued by consumers and influence their purchase. It follows the perspective of the distributor, with the knowledge of its evolution, how they were developing brands with their own insignia and consequently the attitude shown by consumers compared to the values meanwhile transmitted. After the formation of the theoretical framework, the intention is to know what are the main determinants that lead to the purchase of distributor brand products. Following these assumptions, we are proposing to develop a research model attempting to evaluate what are the most relevant factors for explainning purchase intentions...
The aim of this research is to understand how the Cape Verdean press have been addressing the issue of children in social risk, with the aim to know how the journalistic treatment of these issues (by contributing to formation of images, representations of items on the agenda) can influence – positively or negatively – his inclusion in the public debate and, consequently, a social recognition that facilitate the conception/implementation of social policies that protect, promote the welfare of children. The object of study was the newspaper A Semana. We analyzed all the news of 2014 focused on children from 0 to 18 years associated with problems in the child's life or where their physical, mental and emotional development and well-being were put at risk. For the collection and systematization of data (later subjected to qualitative anal...
