Boletim informativo NEPS
Universidade do Minho. Instituto de Ciências Sociais. Núcleo de Estudos de População e Sociedade
2001-11-01
Resultados de pesquisa
Foram encontrados 6 registos.
Edition 4 of International Journal of Marketing, Communication and New Media (IJMCNM) marks the start of our third calendar year of open-access publications. The very first edition was published in December 2013.We are now newly indexed in international reference resources: IJMCNM is currently indexed in Google Scholar, Latindex, e-Revistas and RCAPP (Open Access Scientific Repository of Portugal). We are not planning on stopping here though, and we aim to make sure the next editions of the journal are indexed in more places.The articles of this edition four share the results of research projects about the underlying factors in choosing apartments in Portugal, the effectiveness of brand placement, music festivals as a tourist experience, the influence of orientation strategies for the domestic market on the orientation for the foreign ...
It is with great enthusiasm that we publish the Fifth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation). For us all (management, publishing, editorial council, scientific committee and revisers), this represents one more step towards the achievement of our objective to become a key reference scientific journal within the panorama of international editorial production in the areas of marketing, communication and new media management. More:
With Issue 3 of the International Journal of Marketing, Communication and New Media (IJMCNM), we will have successfully completed one calendar year of publications for the first time. Issue 1 was published in December 2013 and Issue 2 in June 2014. As a result, this year we have succeeded in completing our mission to publish every six months...
The reader will have online access to nine research works on tourist destinations, plus one from the First Edition, to the UNESCO World Heritage brand, association with a university brand, implementation of internal marketing programmes, co-creation, crowdsourcing and sustainability applied to brand management and communication, online communication and sales, the results of different methods of presenting a TV advertisement in raising awareness of a brand’s profile on Facebook, management of product placement on TV and socially responsible internal communication.Thank you and happy reading.
It is with great enthusiasm that we publish the Sixth Number of the International Journal of Marketing, Communication and New Media (IJMCNM) of the Unidade de Investigação e Internacionalização do ISVOUGA - U3Is (Isvouga Unit of Research and Internationalisation). For us all (management, publishing, editorial council, scientific committee and revisers), this represents one more step towards the achievement of our objective to become a key reference scientific journal within the panorama of international editorial production in the areas of marketing, communication and new media management.More:
A Investigação Qualitativa em Marketing e Comunicação tem um potencial de crescimento face às diferentes formas de recolha e de análise de dados. Neste enquadramento encaixa a técnica de análise de dados fotoetnográfica, quando a foto é o principal instrumento para a realização do estudo etnográfico (Boni & Moreschi, 2007). A fotografia etnográfica pode estar inserida em trabalhos científicos e pode ser caracterizada como objeto de estudo ou pesquisa...
